BSBCC Option 2
MANAGEMENT AND MARKETING OPTION: (18 credits)
PRESCRIBED COURSES (3 credits)
ENGL 419(3) (Schedule during Semesters: 7-8)
ADDITIONAL COURSES (15 credits)
Select 12 credits from the following (at least 3 credits in MGMT and at least 3 credits in MKTG): (Schedule during Semesters: 5-8)
BA 250 PROBLEMS OF SMALL BUSINESS (3) Analysis of problems of the small firm, particularly for the student who wishes to venture into business. Prerequisite: 3 credits in economics
MGMT 321 LEADERSHIP AND MOTIVATION (3) Applies organizational behavior theories, concepts, and skills to leading and motivating individuals and groups. Prerequisite: BA 304, MGMT 100, or MGMT 301; or 3 credits of psychology, sociology, or cultural anthropology
MGMT 341 HUMAN RESOURCE MANAGEMENT (3) Introduction to the strategic planning and implementation of human resource management, including staffing, development, appraisal, and rewards. Prerequisite: BA 304, MGMT 100, or MGMT 301
MKTG 220 PERSONAL SELLING (3) Principles underlying the sales process and practical application of these principles to selling situations. Studies role of selling in total marketing process. Prerequisite: third-semester standing
MKTG 327 RETAILING (3) Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion. Prerequisite: BA 303 or MKTG 221
MKTG 422 ADVERTISING AND SALES PROMOTION MANAGEMENT ( 3) Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns. Prerequisite: MKTG 342
CAS 250 SMALL GROUP COMMUNICATION (3) Skill development in the areas of group discussion, leadership, and teamwork.
CAS 252 BUSINESS AND PROFESSIONAL COMMUNICATION (3) Interviewing, briefing, conferring, and decision making; analyzing and evaluating formal and informal patterns of communication in organizations.
CAS 352 ORGANIZATIONAL COMMUNICATION (3) This course examines the function and structure of communication in both formal and informal situations.
If you are interested, please contact:
Instructor in Business Administration
For admissions information, contact the Shenango Admissions Office at (724) 983-2803.